The Harvest. Film trailer. from LOVER® on Vimeo.
I diss Australian fashion quite a bit, but there are some labels I just love (Dion Lee, Something Else, Romance Was Born, Ksubi, Injury, Lonely Hearts and more). I think sometimes designers in Australia have the tendency to make "wacky" clothes for coverage (we're a season behind and far far away from Europe) and sometimes it works, in the case of Romance was Born. But other times an aesthetic is based upon European collections, which really shouldn't be mimicked unless you are a European brand. Sometimes the styling of Australian collections gets me, because you can see that individually a garment is extraordinary, or detailed or... just beautiful. But again, it will be paired with something that doesn't complement it in order for it to be kooky or what not.
I know I'm ranting, and that I'm in no right mind to voice an opinion on Australian fashion as a dorky, school uniform wearing, teenager with hippy parents. But I just feel that Australia has so much potential to be different or cutting edge more often in terms of fashion and branch out instead of trying to be 'alternative' or look like a Stella McCartney show for the poor man.
Thats why I loved this Lover collection. Its not trying to look European, its focussing on drape and colour and fit. Its also quintessentially Australian at the same time as appealing to a person in France who may be freezing their ass off and need a beautiful pink sweater for winter for example. And you know, it touches on looking off-beat without it controlling the whole collection, it complements it-- its the kind of styling that makes you think about construction of each piece. Also, the whole campaign has never made me more certain of wanting to live in an isolated rural area with long brown grass and have an eloquent vocabulary.
