&Sloe

Some lovely stills from the autumn 2010 campaign of Japanese brand &Sloe.

You'll want to click that for a larger image, my editing and blogging "skillz" suck.

Anyway, so I came across this little brand on Haco a lovely Japanese I suppose "Urban" fashion site. Its pretty wonderful but hard to navigate due to it all being in Japanese but eventually you come across some jems like &Sloe. Don't you love the daggy-ness? This campaign fills me with a lot of hope knowing that somewhere in the world my "style" that is lazy is kind of fashionable... I'll leave that hanging and presume you have raised eyebrows.

Also, its a lot like the frankie editorials... and if I can bring your attention to this blogs background, that means it's a good thing. Now I feel like drinking tea and pretending to have a bunny rabbit.